Want to stand out from the social media wannabes?
Build a Rock Solid Social Media Presence that Can’t Be Ignored…
Successful social media marketing can be like catching eggs or fish – it looks like fun, it seems like fun, but when you try to do it yourself?
You end up empty-handed AND with an unpleasant smell.
You can’t expect your audience to come out and tell you what they want from you. Not directly. That would be too easy
If you think they’re being unhelpful you’d be wrong. It’s just not human nature. When’s the last time you asked your partner why they were in a bad mood and all you got was something along the lines of “I’m fine”?
I have more bad news for you. To your prospects, you look like...
...you’re just another part of the faceless crowd, adding your “me, me, me” to the wall of noise.
You could pay for advertising and then the social media platforms will love you, right?
Social media platforms have customers: their users. They’re the ones that click on the ads and pay the money. They are the ones who think they are socially networking with their friends on a free platform thanks to the generosity of some invisible benefactor.
YOU are only another advertiser. And money is always a bad differentiator to use in any business.
The ultimate social media success comes about when your social profiles ensure your prospects see you as a real ‘person’ who they can relate to. You provide:
· Content that’s not just relevant to your prospects, but that they want to share
· A business profile that has a human touch
· A brand that makes sense to be on the social networks it’s on, not just to add another “me too” into the flood of social blandness
But how do you create a strategy using top social networks to maximize YOUR audience engagement?
Like the banner ads of days gone by, social media has undergone change. Change that has resulted in a kind of social blindness that many businesses just haven’t been able to recover from.
Because they never took the time to build engagement into their social media marketing strategy.
Why build engagement?
You can save time…
…AND INCREASE FOLLOWER ENGAGEMENT with your content.
Your fans will love you, and so will Google.
The Social Media Blueprint
How to build interaction and deepen relationships with your customers and followers on social media
In The Social Media Blueprint, I’ll walk you through the best practices and strategies for maximizing engagement with your social media followers and group members, so you can see greater results from all of your social media marketing.
First, you’ll learn some background on the most popular and effective social media platforms, along with how to pick the best ones for you to focus on.
Next, you’ll optimize your social media profiles (on the platforms you’ve chosen to focus on), so you immediately encourage interaction. You’ll even look at some additional Facebook and LinkedIn features you can take advantage of for a next level of engagement.
And then you’ll dive into how to use and share the right content in the right way to maximize engagement with your social media followers, deepening your relationships with them.
After you’ve learned how to create the most effective mix of content, you’ll put everything together with a social media content plan that helps you manage your time while building a loyal following .
Finally, you’ll finish up by completing an action plan, so that you’ll be ready to jump right into implementing your new social media engagement strategies after the course.
By the end of this course, you'll be able to:
Ø Use a simple process to identify which social media platform is right for you. Getting this right at the start almost guarantees success
Ø Select the social media platforms and features that will drive the most engagement for YOUR audience by developing strong relationships with your followers, old and new.
Ø Refresh your social media profile so that you give the immediate impression of someone your followers want to get to know and interact with.
Ø Optimize your social presence in the same way SEO experts optimize websites so that you are easily found by those looking for what you offer.
Ø Incorporate proven strategies in your social media plans that will increase engagement with your followers
Ø Make sure your content matches your audience’s expectations. This is the content your followers want to see, read, watch, share, like, comment on, and generally get involved with.
Ø Create content that drives engagement with your business and encourages others to share your content.
Ø Craft a voice and tone for your social media content that encourages people to participate and respond
Ø Put it all together by generating engaging content ideas and building an actionable social media content plan that will save you time and increase engagement immediately.
Ø Recognize why social media is the most iterative of all marketing processes and how analytics will help fine tune your results.
Ø Identify ways to measure the success of your social media program, so that you know what’s working and where to focus your energy on.
We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn.
We’ll give you specific activities to complete to make sure you implement what you learn,
…along with a Workbook to take notes and complete the activities.
You’ll get a Summary Checklist to keep by your side and refer to whenever you need a reminder of the key points from the course.
And you’ll also get graphics and resources to help you remember what you’ve learned and to put it all into action.
Want more specifics?